PURPOSE: To directly form a picture onto a medium on which a picture is to be formed having no rigidity with one transfer by moving a picture forming mechanism forming the picture onto the medium in response to each picture forming signal along a base adhered with the medium.
CONSTITUTION: A cloth P having no rigidity such as handkerchief or T shirt is adhered onto the base 30 by a plastic tape or a paste. Then a cover 31 is closed and racks 30a, 30b and pinions 35, 35 are engaged with each other, then an original O is placed on an original platen 7 and a start key 2 is applied. A thermal head 31 applies print in response to a print signal. A print mechanism 33 is moved, a thermal transfer ink ribbon is moved and a heater (not shown) of the thermal head 31 is heated in response to a print signal and the ink of the thermal transfer ink ribbon is transferred onto the cloth P.